In June 2024, Listerine partnered with Watsons Malaysia for a high-visibility activation campaign built around oral health awareness and a Malaysia Book of Records milestone. The record-breaking attempt brought together 2,382 participants across three locations: De.Wan @ The LINC KL, SK Bukit Kemuning 2 in Shah Alam, and SK Sungai Binjai in Klang.
The photography assignment focused on documenting the campaign clearly across all venues while preserving a consistent visual standard. The coverage needed to capture crowd scale, brand moments, school participation, celebrity and corporate appearances, and the coordinated swishing activity without overstating the production role beyond photography, editing, client-side coordination, and rapid post-event image delivery.
The Listerine x Watsons Malaysia Book of Records campaign was a high-visibility brand activation built around oral health awareness, community participation, and a synchronized swishing milestone. Across De.Wan @ The LINC KL, SK Bukit Kemuning 2, and SK Sungai Binjai, 2,382 participants took part in a coordinated mouthwash swishing moment recognized by the Malaysia Book of Records.
A record-breaking brand activation by Listerine and Watsons Malaysia, documented across three locations as 2,382 participants took part in a synchronized mouthwash swishing milestone recognized by the Malaysia Book of Records.
The final image set captured the energy, scale, and coordinated execution of the campaign, giving Listerine and Watsons Malaysia a strong collection of visuals for social media, internal communications, and post-event storytelling.
